We can find the term scent-trademark within the world of scent marketing. As a logo is made to send the identity of the brand, with its values and character, the (. EI) scent-trademark is a way of representing the company in relation to a scent. To understand better what this technique consists of, in this Centhylon’s post we will talk about what a scent-trademark is and how a company should select its own.
What is a scent-trademark?
In the scent marketing we find the big question of what a scent-trademark is. This term could be defined as the scent identity of a brand. This would be a specific aroma or fragrances that is used to represent a specific brand, product or experience. In other words, it could be said that the scent-trademark is a personalized distinctive aroma, which is associated with a specific company or brand, with the aim of creating a totally unique and memorable experience for customers.
The true purpose of using an scent-trademark is so that a company can create a totally unique and strong brand scent identity, with the purpose of increase customers. As we well know at Centhylon, scent has the power to evoke emotions and memories. For this reason, by selecting the right aroma in your establishment, you will be connecting with your consumers, as well as create a memorable experience.
An example of this technique of scent identity brand can be to choose aromas related to travel destinations offered by a travel agency establishment. This will offer clients to associate the smell of the jungle, sea and others with the destinations offered by the agency.
How to create a scent-trademark for your company
As we made clear what a scent-trademark is, we are going to explain the creation process step by step. This can be complex, but can be summarized in five easy very clear stages.
These are:
Consultancy
The starting point will be to contact a company specialized in scent marketing, such as Centhylon. We will be in charge of carrying out a consultation through a complex briefing. Here you can establish the needs of your business, as well as the important aspects to take into account. With this document we will be able to have the foundation on which to develop the scent-trademark.
Define your image
In this step, as a client you complete a briefing so that we can find which scent brand identity is best for you. This is the key point, the aroma will be developed based on this document. At this stage you will establish the different features or most characteristics values, being as concise and brief as possible. What is sought is for the aroma to express a series of specific concepts, consequently it is not needed to extend too much.
In this sense, we should not exceed the number of qualities to transmit. There is not a certain limit, but by trying to transmit too much, the message may be weak and may not succeed the most satisfactory result - three or four should be more than enough. Additionally, it is important to be fairly consistent in choosing the qualities. Avoiding mixing concepts such as rebellion and luxury, since they are somewhat opposed, making it difficult to combine these aromas. It is necessary for the features to be compatible with each other.
Creation and presentation of proposals
In this part for creating a scent-trademark, we would take all the proposals and the briefing to start working on the best aroma or fragrance. With all the data collected in the two previous phases, we can create a selection of scents proposals for your business.
Test
After elaborating several scent-trademark proposals, you will test them in order to select a few of the scents proposed. For best result should do this testing as many people as possible familiar with the brand and the values that you want to transmit. The purpose is not a fragrance that smells good, but a fragrance that perfectly fits with the values and brand image that you want to project.
In the event that none of the proposals fits or satisfies the company, we would return to step 3 again, and create new sets of proposals, based on the conclusions drawn in the test. On the other hand, if you have selected a fragrance, we move on to the final phase.
Deployment in the business
Once it has been found the scent that fits perfectly with the business or company, we move on to the deployment of the scent-trademark.This scent can be used for different purposes, such as aromatic ambiance in establishments, the creation of aroma merchandising home fragrances home fragrances or the brand's perfume.
Find the perfect scent-trademark for your business in Centhylon
If you are looking for a scent identity, you must trust a company that can ensure maximum quality and results in the design of the fragrance, as we do at Centhylon. Among the different services we offer the creation of a totally unique and original aroma that fits the needs of your business and helps you achieve best results.
Additionally, in our catalogue you can find a wide variety of natural fragrances so that you can ensure that your establishment has a high quality aroma. We also have fragrances made from the best-known perfumes on the market, to give your business that touch of quality and sophistication that you are looking for.
Don't hesitate and contact us. We can help you achieve that unique fragrance also answer any questions you may have about our processes.