Smells have great power in people's minds. These are keys to influence the mood, being key within any business. If someone walks into a store where they really like the fragrance used, they will probably spend more time in the store and decide to buy something. At Centhylon we are clear that our specialization is scent marketing, so in this post we will talk about the importance of scents for shopping centers.
The importance of scent marketing in shopping centers
Shopping centers stand out for being large spaces where you can find different types of stores and establishments. From supermarkets, cafeterias, clothing stores, restaurants, recreational areas, cinemas, among others. Similarly, all shopping centers have common facilities, where people move from one establishment to another.
Although these areas may be large, there are specific aroma diffuser machines with which to deliver the aroma to all corners, such as the ones we offer at Centhylon. For this, it is essential to carry out a study, as well as to know the extension of the space, to know how the fragrance will be distributed with the professional scents for shopping centers.
Scents for shopping centers adapted to each occasion
Inside any shopping center, it is relevant that there is a change of smells. This change must be made with the same frequency with which the decoration of the establishment is changed. For this reason, the fragrance must be adapted to the changes that occur, such as the season.
Within Scent Marketing there is also talk that professional scents for shopping centers must change throughout the day. In this way, these spaces will not smell the same first thing in the morning as at noon. With this, different objectives can be achieved, such as creating a calm environment, inciting or awakening hunger, or giving people the feeling that the space is completely clean and hygienic.
In this way, in the shopping center it will be possible to establish a kind of olfactory planning, whereby depending on the time of day a fragrance can be used, as well as in the different months or seasons. Being common areas, the fragrances should vary. For the summer and spring months, fresh and fruity aromas can be used.
In the case of the autumn and winter months, you should invest on fragrances of wood, coffee or vanilla, since they are the ones that best suit the taste of the people, as well as the time of year.
Discover which are the professional scents for shopping centers
At Centhylon we work perfectly with everything related to Scent Marketing. For this reason, we are clear that there are many scents and scents for shopping centers that can be used, depending on the section and the moment. This is because these centers have many types of stores inside, so depending on each of these, one or another fragrance must be available to stimulate customers' desire to buy.
Below we show you the different options depending on the type of store:
Food stores, supermarkets and restaurants
Within Scent Marketing, it has been observed that there are some odors that can arouse appetite. This can be key, not only in food stores or supermarkets, but also in those restaurant areas that are in a shopping center. An example of this would be the use of scents such as vanilla, coffee, chocolate or freshly baked bread.
These can be used at all times, but are most effective when applied mid-morning and mid-afternoon. They can also be used in both autumn and winter.
Clothes shops
Within the professional scents for shopping centers, we find clothing stores, where it is also important to take care of the fragrance and choose the most suitable one. You should also know that depending on the type of clothing they sell, whether for children, men or women, the fragrance to use will be different.
In the event that you need an scent for a men's clothing store, the scents that cannot be missing to encourage sales would be wood, musc and bergamot (note: these are the most used notes in men's perfumery, along with of patchouli). Or fragrances reminiscent of perfumes like Inspired by Abercrombie, Inspired by Bvlgari or Inspired by Armani, among others. These scents are capable of penetrating the mind, associating themselves with masculinity and sophistication.
In the event that the clothes they sell are for children, you can use scents such as baby or children's perfume fragrances, such as Inspired by Bvlgari Petits et Mamans, Inspired by Tartine et Chocolate or Inspired by Tous Kids, since they give that touch of innocence. In the case of women's fashion, the most suitable scents or fragrances to achieve this effect would be orange blossom, white tea, roses or jasmine, or fragrances reminiscent of women's perfumes, such as Inspired by Narciso Rodríguez for her, Inspired by Dolce Gabanna The One or Inspired by Issey Miyake. All these aromas reflect sweetness, freshness and elegance. In fact, they are the ones used in haute couture stores, such as Dior, Chanel or Carolina Herrera.
Furniture or decoration
Within the shopping centers you can also find some stores for decoration or the sale of furniture. In these cases, the scents for shopping centers that should be used in these stores are those that are more natural, and that express warmth. Among them the woody ones, such as Cedar & Sandalwood, Verdal Fig or Orange & Cedar. In this way, you will achieve a pleasant feeling of home and well-being.
Find the best scents for shopping centers at Centhylon
We hope that with the information we have given you it has become clear which are the professional scents for shopping centers that should be used in each of the possible rooms in the center. Each store, depending on the product they sell, should use one type of fragrance or another, since these can influence the purchase decision and thus improve sales.
At Centhylon you can find a wide variety of fragrances of different types. We have natural scents and of the inspired perfume scents of most popular and well-known perfumes on the market. Also, if you can't find what you're looking for, we also have a service for making your own unique fragrance. We will only do a study to find out what smells you want to be present, until we find the right key.
Likewise, we want to remind you that if you have any questions or need us to give you more information, contact us and we will help you delighted!