Smell is without a doubt the most powerful and influential sense we have. A pleasant fragrance will provoke the interest of customers by feeling intoxicated and attracted by its aroma. Studies certify that almost 80% of users affirm that a pleasant fragrance influences their decision to enter an establishment or not.
Emotions, memories and sensations are intimately linked to aromas, which is why they cause an emotional bond between the brand that uses a certain fragrance and its customers, causing pleasant and positive impressions in them and causing them to stay longer buying and increase the willingness to return to the store more easily.
Different fragrances for different clients.
Getting the right fragrance for a business requires a meticulous procedure. Choosing a scent lightly and without criteria can cause said fragrance not to represent the values of the brand and can even cause an effect contrary to that initially required.
Choosing the type of home fragrances for our business is important since each type of fragrance brings different sensations to the customer:
Floral fragrances
Give us a sophisticated and relaxed atmosphere, although they are very seasonal and in cold times they can feel out of place. They are widely used in clothing stores for weddings, spas and relaxation spaces and hotels.
Citrus fragrances
Transmit energy and vitality to us. They are ideal to be used in spaces where you want to give an impression of freshness and cleanliness.
The fruity fragrances
Transmit us freshness, homely warmth, in tune with nature, as well as vitality and joviality.
Woody fragrances
Give us elegance and distinction, as well as warmth. It is ideal for professional spaces where it is necessary to give an image of seriousness and elegance. They are also very suitable to be used in men's clothing stores.
Home fragrances that recall the best perfumes. Smell never fails.
The use of home fragrances that recall the best perfumes for men, women and for children, represents an excellent option to communicate the style of your business. Each fragrance has its own personality and in them we can find an extraordinary ally that communicates the essence of your business.
They are widely used as aromas for fashion stores, but increasingly in other types of businesses, such as professional offices (lawyers, notaries, consultancies, etc.), car dealerships, shops, hotels, among others.
Fragrances like that of reminiscent of Abercrombie & fich fierce, is very popular as it is used by a famous men's fashion brand. Its masculine fragrance provides freshness, energy and warmth. Its citrus and woody notes blend seamlessly and splendidly integrates rosemary herb and floral aromas, ending with woody notes contributed by oak moss, Brazilian rosewood and woody aromas.
An excellent feminine option is the fragrance reminiscent of Narciso Rodriguez for Her. It is a fragrance that represents elegance, sensuality and delicacy. It represents a woman who is proud of her femininity and who expresses it openly. She is sure of herself.
Among its notes are Egyptian musk, with an obvious role, although giving space to orange blossom, honey flower and peach. Their fragrance festival continues with amber and tactile woods, vanilla, patchouli and vetiver.
If what you are looking for is a unisex fragrance, remember Calvin Klein One is your option. Its vibrant notes radiate youth and energy. They are sensual and bright. With the presence of citrus notes at the beginning, such as bergamot, lemon and mandarin, they transmit a source of freshness, accompanied by the floral notes provided by jasmine, violet, lilies of the valley and rose. In the final fireworks, amber, musk and oak moss shine through.
The little ones also have their representation, as the fragrance is reminiscent of Tous Kids, reminiscent of Tartine et Chocolate and reminiscent of Bvlgari petit et mamans. The latter is a fragrance that represents the union between mother and her child. Delicate fragrance with the presence of citrus fruits, which transmit tranquility, such as Sicilian orange and bergamot. Its notes continue with Brazilian rosewood, sunflower, chamomile and wild rose, ending with notes of vanilla, Florentine lily, white peach and talc. Without a doubt, a fragrance delight.
Are you looking for a different and daring fragrance? The fragrance reminds of Jean Paul Gaultier Le Male brings a burst of originality and freshness. Its oriental notes perfectly blend lavender and mint, without forgetting the citrus touch provided by bergamot moving towards cinnamon. Its final notes are represented by a woody touch provided by sandalwood and cedar, continuing towards the notes of tonka bean, vanilla and amber.
Fragrances and their ability to attract customers to your business.
The benefits of using a professional fragrance for your business are numerous. Having the possibility to access the minds of your clients through their nose and create an emotional bond between the two is, without a doubt, a success.
A fragrance is not just a pleasant smell. It's much more than that. It has the facility to provoke feelings and emotional bonds. And those impressions make customers stay longer at the point of sale, feel more comfortable, and make more purchases. Customers perceive the brands and their products with higher quality by being in a perfumed space.
Today, where the competition is extraordinary, differentiation is no longer only an option, but it is essential for the future and the success of a brand. The perfume of a store is undoubtedly an extremely important differentiator with respect to the competition.