Smells have great power over people's behavior, being one of the most powerful ways to perceive the environment around you. Aromas for businesses are increasingly present in many stores, being key in the relationship with their customers. At Centhylon we are specialized in fragrances. Therefore, in this post we are going to explain how these can affect consumer behavior.
What influence do smells on a person?
We know that many businesses and brands have developed their own aromas to influence their customers. This can be achieved thanks to the fact that odors have a high level of influence on people. The sense of smell is directly connected to the limbic system of the brain, being in charge of processing all emotions and memories.
These are some of the effects that business scents can produce on a person:
- Mood swings: Smells and aromas can affect a person's mood. These may be capable of generating sensations, being relaxing, comforting or stimulating. On the other hand, some odors can be unpleasant and can even trigger allergic reactions.
- Memories: Another of the direct associations that occurs in the body is that of smells and memory. Some scents may be able to trigger memories of past events and situations. An example would be the smell of freshly baked cookies, which reminds you of your grandmother's or mother's house.
- Behavior: Smells have many powers, being able to also affect our behavior. Some smells are able to whet our appetite, while others can make people more relaxed or attentive.
- Attraction: Aromas can also have a great power of attraction or repulsion. In this sense, it will depend directly on the taste of the person. It is true that there are odors that are unpleasant for almost everyone, but there are others odors that depend on the person, who can be attracted or got repulsion about them.
Smells have great power within people. This has led to more and more use of aromas for businesses, in the search to increase the number of sales, thus being able to affect consumer behavior.
How does smell influence the purchase decision?
Smells have great power in people's minds, as we have seen in the previous point. More and more companies are seeking to affect consumer behavior with the use of aromas for businesses. Smell may be able to affect directly at consumer's decision-making.
Here are some of the effects that odor can have on consumer behavior:
- Influence on emotions: Smells are capable of generating positive and negative emotions. With pleasant aromas, you can generate a feeling of relaxation and well-being for your clients. This can make it stay longer inside the establishment.
- Brand association: Many companies seek to associate a smell with their brand or with a particular product. Brands like Abercrombie use the same scent in all their stores, and it’s easy to know you're near one of them when you smell its fragrance, since we associate a brand with a specific scent.
- Increased perception of quality: Another way that companies influence consumer behavior is by associating a pleasant smell with a product or service. If your establishment has a pleasant smell, everyone who enters it will be able to associate your brand with cleanliness, freshness and comfort.
- Appetite stimulation: Odors have many effects on consumer behavior. For this reason, within the aromas for businesses, all the hotel and restaurant establishments also enter. Scents are capable of stimulating the appetite of consumers, thus making it possible for them to purchase more products.Brands like the well-known Starbucks apply aroma marketing in their cafeterias, using the exquisite aroma of freshly brewed coffee, provoking an irrepressible desire in those who pass by their premises to enter and enjoy their products.
What I can use in my business to attract customers?
The scent diffuser rental, like the ones we have at Centhylon, are perfect for expand a fragrance to the total of your establishment. The smells in your business will be key to generating different emotions in customers who visit your store. Scientists say that of all the emotions we experience during the day, 75% are generated by smell.
This makes having aromas for businesses a sales strategy that must be taken into account. In this way, the fragrance to influence consumer behavior will depend on the business you have, since the same aroma will not be needed to sell youth clothing as to sell furniture.
Below we make a breakdown of the type of stores and the aroma that would best fit, answering the question of businesspersons about what can I use in my business to attract customers. These are:
Food or restaurant stores
For these cases, the aromas for businesses related to food or catering should be those that can make you hungry or convey a feeling of warmth and home. For this reason, some of the fragrances that you should take into account would be cookies, waffle or chocolate with hazelnuts.
In the same way, depending on the time of day, your food or restaurant establishment should offer different smells. For example, the fragrance of coffee must be present in those places where breakfasts or snacks are offered, in order to encourage customer purchases. Our advice is to choose our Café scent cappuccino.
For those stores focused more on children, sweets, candies, etc., we also have the best scents. One of the best options would be the scent Strawberry gum, which can also be perfect for those children's clothing stores, since they will make the little ones enjoy the visit.
Clothes shops
There are many types of clothing stores, depending on who it is intended for. Therefore, for each of them, different aromas for businesses should be used. For example, the same fragrance may not be used for a store that sells children's clothing as for those stores focused on a more youthful audience.
Thus, the best fragrances for children's clothing stores would scents reminiscent of children's perfumes, such as Inspired by Bvlgari petits et mamans or Inspired by Tous Kids.
On the other hand, in those stores aimed at a younger audience, the fragrances that may be more effective in consumer behavior would be those with a fresh touch that likes the smell. In this way, our recommendation is to invest on scents such as Inspired by Ck Eternity or Inspired by D&G The One.
In the case of those stores dedicated to men's fashion, these also have a unique smell that makes customers want to spend much more time in the store, making it possible to increase sales. In this case, the fragrances that most often fit are those with touches of wood. At Centhylon we are experts in Scent Marketing, so our advice is to get the scent Cedar & Sandalwood, oud wood, either fragrances reminiscent of men's perfumes, such as Inspired by Abercrombie or Inspired by Bvlgari pour Homme for stores of this type.
Finally, for those scents for businesses that sell women's clothing They must contain a feminine essence. Some of the examples of fragrances that we have available and that can help you achieve better sales results would be to get options like the scent Inspired by Narciso Rodríguez or Inspired by Dolce & Gabanna Light Blue.
Luxury jewelry and accessories
These types of establishments must have a good image and presentation with respect to their customers from the outset. Luxury is not something that everyone can afford, so being able to influence consumer behavior so that they buy in your store is key.
In this sense, some of the fragrances that can be found in this type of store are usually fresh or with a special touch, making it important to convey relaxation and comfort to customers. At Centhylon we recommend that you invest on aromas such Cedar & Sandalwood or Inspired by Terre d'Hermès.
At Centhylon we are specialists in Scent Marketing
As you have seen, there are different techniques and fragrances that can be used to gain insight into consumer behavior. All these techniques and knowledge of odors, in relation to one product or another, is what is called scent marketing.
These actions are always focused within the business plan, to make customers happier, have a good image of the brand in their minds and want to buy more.
Likewise, if you are thinking of creating an aromatic plan for your business and you need quality fragrances, you can contact us and our professionals will be delighted to assist you.