Businesses have different techniques to attract a greater number of customers. Many people believe that the essential aspect is that the shelves, windows and other elements of the store show their best products, but this is not the only thing. Scenting your business can also help your customers to create a good mental image of your establishment, so in this Centhylon post we are going to talk about the importance of aromas for businesses and how it is one of the basic techniques of scent marketing.
Why should you aromatize your business?
We cannot talk about aromas for business or scents for shops, without highlighting that these two actions are included within what is known as Scent Marketing. With this, what is so ught is to achieve an ideal atmosphere so all customers who enter your establishment can be delighted and feel comfortable.
This can mean an increase in sales, since by spending more time and associating the smell with something positive, you can increase the mood and motivation of customers. An example of this may be that with these aromas you can stimulate the energy and concentration of customers. This is also key to reinforcing all aspects of the brand, since they will be able to get into the minds of consumers, so that they can associate said fragrance with the company.
Undoubtedly, with Scent Marketing what a company seeks is to increase the number of the satisfaction. Of customers and employees. There are many examples, but one that we really like is that of a bakery that uses the aroma of freshly baked bread to get more customers to enter its premises and buy bread.
Know the best essences to attract customers according to the type of business
At Centhylon we know that not all aromas are valid for all types of businesses. These are used to attract customers and make them decide to buy. Depending on the type of business, at Centhylon we have a series of fragrance recommendations that can help you increase your sales. These are our suggestions:
- Scents for clothing stores: For this type of business, it is best to have soft and fresh flower essences. Our recommendation is scents like Lavender. For this type of business, it is best to have woody fragrances, such as Cedar & Sandalwood, or those that are inspired by perfumes, such as Inspired by Abercrombie or Inspired by Narciso Rodríguez.
- Hotel scents: The goal of the scents for hotels is to achieve a pleasant and welcoming atmosphere for its guests. Depending on the area of the hotel, different fragrances may be available to achieve different effects. In common areas, scents that are fresh or clean can be used, such as scent Mandarine & Lime Basil or Bergamot Flower & Vanilla. In the case of the rooms, aromas can be used that also give a feeling of welcome and relaxation, which helps guests to disconnect, as an scent with the smell of clean clothes.
- Scents for gyms: With the scents for gyms what is sought is to create a stimulating and energizing environment for the people who are training. This makes fresh fragrances, like scent Excitrus either, they can be perfect to generate that energetic feeling.
- Scents for cafes or restaurants: For this type of business, aromas of food offered in the establishment are usually used. In the case of cafeterias, having coffee fresheners, fresh bread or sweets can make a greater number of customers come to your place. Our advice is to get scents that are related to food, such as Cinnamon,Chocolate with Hazelnuts,cookies,Waffle, among others.
- Scents for luxury stores: Within the aromas for businesses, we also find those stores dedicated to luxury. For this type of establishment, it is best to have fragrances such as WoodOud, leather or linen or Orchidée Noire. These odors can be identified as well-being and comfort.
The benefits of scenting your business with Centhylon
Now that we have talked about the different aromas for businesses and the sensations that each one of them evokes, depending on the type of establishment, we are going to explain the different benefits that aromatizing your business has. These are:
- Improve customer experience: With a pleasant aroma, customers will feel more comfortable inside your business. This can improve their experience and make them stay longer at the point of sale and return in the future.
- Increases dwell time: When customers notice a pleasant aroma, there will be a greater chance that they will stay longer in your business. This way, they can surely buy something.
- Improve sales: As we have already said, by spending more time in your business, sales can increase. Smells are capable of influencing people's emotions and behavior. An example would be how the smell of popcorn in a cinema causes more people to buy it and associate its smell with watching a movie.
- Create your image: With aromas for businesses, you will be able to create a brand image. In this way, in addition to creating a visual and olfactory identity, different from the competition, you will make your business more recognizable.
- Improve the work environment: By scenting your business, you will also be able to improve the work environment and the performance of your employees. Scents can be very helpful in creating a more pleasant and productive environment.
Find the best scents for businesses at Centhylon
If you are looking for the best scents and aromas for stores, Centhylon is the perfect place, since we are specialized in Scent Marketing. On our website you can see the large catalog of fragrances and aromas that we have available, so you can find the perfect scent for your business.
Within the different fragrances, we have natural weapons and perfume known, so you can find the best option. In addition, we also offer a fragrance creation service, with which you can get your establishment to have a unique smell.
Likewise, if you want us to advise you or have any questions about the formats of our scents, contact us and we will be happy to help you.