Home fragrances help the client's relaxation.
Fernández Berrocal y Extremera stated that "people are emotional beings, rather than rational." The management by medical professionals of clients' emotions, with an empathetic and motivating attitude, will make the treatment process much more pleasant. Do you know what is the sense that connects faster with emotions? Smell, so a good scent marketing strategy with professional home fragrances is perfect for medical centers and dental clinics.
If we want the patient to be receptive and carry out the process in a positive way, managing their emotions is essential. Emotion comes from the Latin emotio / emotionis, which comes from the verb emovere, which refers to pushing or moving "," that which moves towards ... Therefore, for whatever objective we want to achieve, we have to get emotions clients or patients are at our service.
Cleaning products for healthcare centers.
Other aspects to take into account regarding the impressions that patients may have in medical centers or dental clinics and that can negatively affect their mood, are the cleaning and disinfection products used in these centers. Cleaning in these spaces is usually extreme due to the nature of their activity. But the smells of such products are not always pleasant. They can have very intense odors and can unconsciously produce rejection. We also find the unpleasant smell caused by some of the products used in dental treatments. These details do not contribute to a positive perception of the center, relaxation and well-being of the client or patient.
How to apply scent marketing strategies in dental clinics?
The application of olfactory marketing through professional home fragrances and fragrance diffusers represents a great help to manage these emotions effectively.
In these spaces, the comfort of the clients is of the utmost importance and the perception of a pleasant and relaxing fragrance, will contribute positively and in an important way to the emotional state of the client. The other senses can be ignored. We can decide not to touch or look at an object. Not tasting or feeling something. But we cannot avoid perceiving a smell and, not only that, but the perception of a fragrance directly appeals to our memories and emotions, which is why olfactory marketing is so important.
When the brain has to make a decision, it is divided into two prisms, the emotional and the rational. They are in constant dispute, but when the fight is won by the senses, it is a sign that a good sensory marketing strategy has been developed. As marketer Tim Pethick puts it, "reason guides, but emotions decide."
Olfactory marketing techniques you can apply.
Many brands apply olfactory marketing techniques to increase the sales of their products or services and to create an emotional bond between them and their consumers. Those same techniques can be applied to create a positive experience for patients when visiting medical centers and dental clinics. A welcoming fragrance through a fragrance diffuser at the reception and waiting room, as well as in the corridors. Or an odor neutralizer in the cabinets and in the bathroom, they will contribute satisfactorily to the comfort of both patients and medical personnel. Undoubtedly, the effect of a pleasant fragrance will predispose customers to appreciate the environment favorably and to feel more relaxed and receptive to the medical process to which they have to undergo and not perceive it as a threat, at the same time that it will contribute to a new visit does not get a rejection from the patient.
The use of home fragrances with calming and pleasant aromas will create a balsamic effect that will be positively valued and will represent a notable differentiating effect compared to other medical centers or dental clinics that do not use it.
Fragrances for medical centers and dental clinics.
In the correct choice of a fragrance for a medical center or dental clinic, it is essential to bear in mind the possible negative mood of the clients, who, in this case, are also patients who are going to undergo medical treatment.
If we want clients to perceive a relaxed atmosphere, floral aromas will be our allies. Fragrances such as orange blossom, lavender and jasmine are renowned for their ability to promote calming and relaxing emotions, as well as feelings of renewal. Its fragrance reduces the action of the nervous system, achieving a relaxation of mind and body. In this category in Centhylon you will not only find those pure aromas, but also interesting aromas mixtures, such as the Relaxing fragrance, which has hints of lavender and lotus flower, or that of white roses and orange blossom.
Citrus aromas give us a feeling of freshness and cleanliness. In turn, they are energizing and have renewing abilities, which is why they help create a positive environment and improve mood. Within this category you can find pure aromas, such as lemon, but also combinations that produce a special and personal aroma, such as the Excitrus fragrance, Bergamot Flower and Vanilla and Orange and Cedar.
Herbal and woody scents, such as mint, eucalyptus and cedar, evoke harmonious and peaceful states, decreasing anxiety and stimulating confidence. Fragrances such as Higo Verdal, with hints of fig and oak or Sensations fragrance, with a herbaceous heart and a background of fig-green wood.
Another alternative can be odor eliminators, both in the cabinets and in the sinks. In Centhylon we have the Cotton Flower and Talc odor neutralizer.
Fragrance diffusers for medical centers - Aroma diffusers for dental clinics.
When an open space needs to be scented, such as a car dealer or a fashion store, a single scent diffuser is normally used, the model of which will be chosen based on the square meters of the space to be perfumed.
In medical centers and dental clinics it is very different. They are always compartmentalized spaces. The distribution generally takes place in a reception and waiting room, although sometimes these two spaces are together, several cabinets, offices and a sink. In these cases we can apply different solutions. Ducted air conditioning is sometimes used. In this way, the fragrance is diffused through the spaces through the different air vents. This system has some drawbacks, such as having the air conditioning on at all times. On many occasions, the air conditioning system is not ducted, so this system is unfeasible. Another solution is the application of various fragrance diffusers with different scenting capacities adapted to each of the spaces. For example, a Nebucent100 or Nebucent200 fragrance diffuser in the reception and waiting room, and different Little scent diffusers in smaller spaces such as cabinets and sinks. Another resource for small spaces is the use of professional home fragrances in spray.
In Centhylon you can find professional home fragrances and we advise you to find the best fragrance for your business. We are experts in scent marketing with more than 100 home fragrances.