Scent marketing for gyms
Today's gyms are no longer spaces with non-existent decor and branding. With inert spaces filled with cold machinery and smelly spaces.
A new generation of gyms is emerging with the intention of creating unique and sensitive spaces with their own identity, betting on the well-being of their customers and because their experience is enriching and distinctive.
This is why a gym, like any other activity that wants to succeed today, must stand out. For this, you need to have an effective marketing plan.
The power of scents should not be underestimated in this strategy. Smell is the most powerful of the senses and greatly influences energy and mood. That is why in a gym, where motivation and effort are very important, it is of the utmost importance that there are elements that help revitalize and encourage the environment.
Professional home Fragrances for Fitness Center
Using effective and long-lasting home fragrances for gyms, such as reception, locker rooms or exercise rooms, with a pleasant aroma, clean and revitalizing smell, will help invigorate the environment.
If yoga or spa rooms are available, an aroma that brings relaxation and serenity will be used.
Clean smelling gym air Fragrances and odor eliminators will be great allies in spaces like gyms.
Many gyms, in this dynamic, bet on elements of distinction compared to their competitors, making resources such as towels available. Undoubtedly, spraying them with Clean Clothes fragrance will bring a very pleasant feeling to customers.
A comfortable environment provided by factors such as decor, equipment, space temperature, and light, among others, will make exercise a much more enjoyable activity. And, without a doubt, a pleasant smell in the environment will improve the perception of the quality of the facilities by the users of the gymnasium, thus increasing their loyalty to their sports center.
Spending hours in this space and creating personal connections with other gym users, with whom they share habits such as being fit and leading a healthy lifestyle, creates a sense of belonging. This is why brand identity is so important.
Scent marketing in Fitness Center creates an emotional and sensitive connection between the brand and its customers.
The best tipe of Scent for Gyms. Our recommendations.
Going to the gym after a hard day at work can be demotivating. Providing sensations such as a pleasant aroma will make the experience much more enjoyable and satisfying.
Depending on the space, be it reception, exercise rooms or changing rooms, and the activity taking place, it is advisable to apply a deodorant for gyms with the aroma that best suits each of them.
The reception is the first place where customers access and it is there that they will perceive the first significant impact. It's important to take the stress out of the gym, so a welcome scent delivered by a professional aroma diffuser should be relaxing and inviting, while, like all gym sets, smelling refreshingly clean. Fragrances such as Relaxing, Bergamot Flower & Vanilla, Orange & Cedar, Lavender or Patchouli & Vanilla, are just a few examples among many other possibilities that can be used.
In the exercise rooms, we need a reactivation of energy. For this, revitalizing aromas are used, such as citrus. Among them, we find the perfume Excitrus and Mandarine & Lime Basil. Other options are fresh cut grass, mint, green tea or eucalyptus.
In spaces such as locker rooms, a clean scent or odor eliminators will be much appreciated. The aroma of Clean Clothes or Sensations is an excellent choice.
The talc and cotton flower odor eliminators will not only neutralize bad smells, but also provide a clean, fresh and pleasant aroma.
Ozone generators. An ally to eliminate bad odors.
Ozone is an effective and infallible tool for eliminating bad odors. He uses the Odor Neutralising Technology. The molecules responsible for bad odors are destroyed by oxidation. Most fungi, germs, viruses and bacteria are removed, purifying the environment.
The application of ozone must be carried out in the absence of people in the space where the treatment is applied and must be ventilated after its application.
Fitness Centers and Scent Machine.
Professional fragrance diffusers can be used without risk to health at reception, in gyms and in changing rooms. Being able to apply fragrance is essential.
At Centhylon we have fragrance diffusers for small, medium and large spaces.
Perhaps the best strategy is to not only charge customers low rates. Providing added value where the customer perceives the quality of facilities and services, as well as enjoying a pleasant and satisfying climate, can be strong points of attraction and loyalty.
Scent marketing in gyms is, without a doubt, an indisputable ally.